The first video in YouTube history to hit 1 million views was Ronaldinho’s “Golden Shoes” Nike advertisement. Back in the days when JogaTV ruled YouTube, a video featuring Eric Cantona and Ronaldinho broke the internet.
Fans, and 7-year-old me at the time, sat in disbelief as Ronaldinho would juggle a ball, shoot it off the crossbar multiple times and keep juggling all while it never touched the ground. I was too young to understand what special effects were, so I thought for the longest time that the video was real.
Ronaldinho Golden Boots video
Almost 17 years to the day, Manchester City star Phil Foden has recreated Ronaldinho’s video in another Nike advertisement. London-based streetwear brand Corteiz (also known as Crtz) has teamed up with Nike for the upcoming release of the CORTEIZ x Nike Air Max 95.
The latest campaign video for the shoe features Foden wearing the new kicks and recreating Ronaldinho’s iconic viral hit. The “JogaTV” logo even pops up in the top right of the video in a nostalgic callback.
Phil Foden Corteiz Nike Air Max commercial
Corteiz Nike Air Max 95 - Phil Foden ⚽️ pic.twitter.com/Kt17jstU7y
— Bennetts (@bennetts_) March 2, 2023
Here’s the full ad.
RULESTHEWORLD.@NIKE pic.twitter.com/ZOQTW2nR6K
— CRTZRTW (@crtzrtw) March 2, 2023
Foden isn’t the first soccer player who has been part of the CORTEIZ x Nike Air Max 95 ad campaign. Real Madrid midfielder Eduardo Camavinga featured in a crossbar challenge video while wearing the shoes.
CRTZ AIRMAX 95’ CROSSBAR CHALLENGE ☄️⚽️
DIS SATURDAY IN LUNDUN- HIT THE CROSSBAR FROM OUTSIDE THE 18 YARD BOX TO WIN A PAIR OF THE CRTZ AIRMAX 95’S.
-FIRST COME, FIRST SERVE.
- SIZES UK6️⃣-UK1️⃣1️⃣
- ✌CHANCES TO HIT THE CROSSBAR.
- LOCATION DROP SATURDAY ️
RTW. pic.twitter.com/M6C237R2hX
— CRTZRTW (@crtzrtw) February 23, 2023
Corteiz x Nike Air Max 95 Collab Releasing Next Month https://t.co/Vo8Tq6cvMj pic.twitter.com/dVTLV4nmbM
— JustFreshKicks (@JustFreshKicks) February 26, 2023
