BERLIN — The German Football Association (DFB) announced that American sportswear giant Nike would become their official supplier from 2027 onwards, ending a decades-long partnership with German firm Adidas.
The DFB said on Thursday Nike would supply all national teams from 2027 to 2034, having made the best financial offer.
"The coming partnership allows the DFB for the next decade to work on central tasks with a view to developing football in Germany," DFB President Bernd Neuendorf said in a statement.
Germany Adidas split
Nike will be Germany's new kit supplier starting in 2027 after Adidas had made their kits for more than seven decades.
Some of these were iconic pic.twitter.com/KtyeNOsy6Q— B/R Football (@brfootball) March 21, 2024
This will take some time to get used to.
For the best part of seven decades adidas have made Germany kits. But, in a stunning turn of events Nike have agreed a new deal with the DFB which will run from 2027-2034. pic.twitter.com/nX7abON9ly— Phil Delves (@phildelves) March 21, 2024
Germany will team up with Nike from 2027, reports @kicker.
The German national team have been teaming up with Adidas for around 70 years, but now it's over. ❌ pic.twitter.com/UygPA2tQt5— EuroFoot (@eurofootcom) March 21, 2024
Germany used Adidas products en route to all four World Cup titles from 1954 to 2014. In 2019, the company signed a four-year contract extension of their deal ending in 2022.
"Until December 2026 we will work with all our might for common success with our longtime and current partner Adidas, whom German football has a lot to thank for after more than seven decades," Neuendorf said.
Adidas said it was informed on Thursday of the DFB decision.
"We have a current contract with the German Football Association DFB until the end of 2026," Adidas said in a statement.
"We were informed by the DFB today that the federation will have a new supplier from 2027 onwards."
Germany, whose football association is the world's biggest with more than seven million registered members, will host Euro 2024 from June 14 to July 14.
(Reporting by Karolos Grohmann; Additional reporting by Helen Reid; editing by Pritha Sarkar and Clare Fallon)
