No one did a personal redemption story out on the pitch quite like David Beckham. He did it during his final season at Real Madrid, when he went from being dropped by Fabio Capello to proving instrumental in the club’s dramatic LaLiga triumph. He did it with the LA Galaxy when shifting his reputation from disinterred Hollywood celebrity to two-time MLS Cup champion.
Roberto Carlos built his reputation off winning everything and stonking thunderbastards wherever he went. He was like that new species of dinosaur they just discovered, the “Reaper of Death,” because going toe-to-toe with him marked the endpoint of your existence.
The latest ad campaign from adidas comes close to greatness. It’s all centered around the release of the Predator 20 Mutator boots, which feature the striking implementation of DEMONSKIN technology. The breakthrough tech is immediately noticeable in the form of 406 spikes on the upper which work together as a textured layer to enhance grip on the ball and maximize control.
The Super Bowl is around the corner, a time when all Americans gather around a TV to shovel nachos into their mouths while drinking copious amounts of beer, all under the guise of watching that abating sport called American football. Of course, all anyone really cares about, besides the food and beer, is the commercials, and we got our nacho-covered hands on the latest 2020 Budweiser Super Bowl ad on Thursday.
I’ll never forget the buildup to Chipotle’s first restaurant in London. I was studying there at the time and the “COMING SOON” signage on Charing Cross Road would hit hard around lunchtime on a Saturday afternoon. A cohort of Americans would stand outside the scaffolding and strain to see inside the darkened edifice for any signs of that spar, industrial interior design coming together. It’s hard to tell how much progress is being made when the piping is always exposed.
Pelé’s always been everywhere. As a player, he appeared at four World Cups spanning three different continents, his Santos side traveled around the world like the Harlem Globetrotters and he even ventured into the backwoods of American soccer with the New York Cosmos.
But he truly achieved an omnipresence after retiring and transitioning into life as the OG Cristiano Ronaldo, hawking goods and services like a door-to-door salesman while collecting honorary degrees for his contributions to the bicycle kick sciences.
Did you ever wear your shirt untucked, look at yourself in the mirror and scream: “GOOD GOD, WHY IS THIS UNTUCKED LENGTH SO UNBECOMING ON MY PERSON?!” I never did that either, but then UNTUCKit came along and introduced the thought into my head.
The casual men’s clothing company now has 80+ stores across the U.S. and Canada and entered the NFL Hall of Fame in 2019 after airing a commercial starring Drew Brees dragging the "NOLA No-Call.”
Carli Lloyd should replace Matt Gay as the Tampa Bay Buccaneers kicker after the NFL rookie stunk up the field with some foul kicks in last week’s loss to the New York Giants. At least, that’s what Secret deodorant is suggesting with a Carli Lloyd NFL ad in a local newspaper this week.
There’s no forgetting the original adidas F50 Tunit cleat: its super shiny, seaside color way; its kinda haphazard lace cover that was stuck firm with velcro. This was the boot that adidas went all in on for the 2006 World Cup in Germany, and the commercial that aired constantly on ABC, ESPN and ESPN2 is still up there with the best.
Although I’m not sure what that kid was thinking taking Djibril Cissé with the No. 1 pick in the draft.
Paddy Power, an Irish bookmaker and online betting site, found itself in the headlines again this week after announcing that Huddersfield Town's hideous new kits (which featured Paddy Power’s logo superimposed diagonally across the front) were a hoax and that Huddersfield’s actual jersey next season will have no visible sponsorship at all.