For those that like to pretend that Lionel Messi is anything but the definition of loyal (see: marriage to childhood sweetheart Antonela Roccuzzo, 138 international appearances spent dragging a woefully unbalanced Argentina to the precipice of glory and 19 years in Barcelona), the Argentine’s latest endorsement deal with Budweiser showcases just how little he cares about your personal quest for social media recognition.
The three-year sponsorship deal with Anheuser-Busch InBev was unveiled on Tuesday with a 45-second commercial that shows how Messi has continuously confounded his critics over the course of his 16-year senior professional career: by being better than anyone on the planet for a period longer than anyone before him and winning six Ballon d’Or awards.
According to Forbes, the latest endorsement boosts an off-the-pitch profile that earns him more than $30 million per year, along with a contract at Barça that totals roughly $92 million this season.
The limited-edition Lionel Messi bottle will be available at select bars and retailers across the world.
