The18’s mission to uncover America’s Sleeper Striker shall continue this fall! We’re in search of the hidden talents on college campuses who may not play D1 soccer but definitely have the vertical and precision to turn heads.
This spring, that search launched at UMass, where The18 partnered with the National Peanut Board as part of its broader Health Nut Club campaign — a nationwide effort celebrating the role peanuts play in fueling healthy, active lifestyles.
Our contribution? The Fuel Zone: an action-packed soccer activation where students tested their vertical jump and striking accuracy on a giant inflatable soccer dartboard. Historically the best strikers in soccer have had the assets of pinpoint shooting accuracy as well as rising the highest in the penalty box. Every participant was added to a virtual leaderboard, sparking competition, laughs and campus-wide hype.
Now the campaign continues across SIX different college campuses this fall.
The18 and National Peanut Board’s Fuel Zone Fall Schedule:
- Texas A&M (Sept. 16)
- Auburn (Sept. 24)
- Georgia (Oct. 1)
- Clemson (Oct. 8)
- NC State (Oct. 16)
- Florida (Oct. 22)
To raise the stakes, we will award a TV to the top scorer and raffle off a second one in our Fuel Lounge — a chill hangout space playing The18 Originals and soccer content all day long. Participants also had the chance to win our exclusive Fuelbox — a custom-designed shoebox filled with peanut snacks and soccer-inspired merch.
Two Distinct Campaigns, One Shared Experience
These events will represent the intersection of two complementary efforts:
The Health Nut Club, a National Peanut Board campaign that promotes the benefits of peanuts in the lives of health-conscious, active consumers.
The18’s Fueled by Peanuts campaign, which uses soccer culture, competition, and original content to show how peanuts power performance, play, and lifestyle.
While each campaign has its own focus and expression, both will come to life across college campuses this fall with the same core message: peanuts are the snack of choice for active, engaged students — whether they’re competing, chilling, or just living their campus life.
