When it comes to football advertisements, few have come close to matching Nike’s “Take It To The Next Level” commercials from 2008. The first-hand perspective ads put you directly in the shoes of an up-and-coming footballer, brushing shoulders with the likes of Arsene Wenger, Wayne Rooney, Cristiano Ronaldo and Ronaldinho.
By equipping referee Allen Chapman with a camera at the 2017 MLS All-Star Game, the league was able to offer a unique perspective on the proceedings. The video features the likes of Bastian Schweinsteiger, David Villa, Toni Kroos and Karim Benzema, and the pace and intensity of the match (even for a glorified friendly) in front of a massive crowd at Chicago’s Soldier Field makes for a remarkable three-minute viewing experience.
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