It's pretty amazing to think that at this moment in time, most traditional sports are shrinking in participation and viewership, but soccer is actually expanding. As the world focuses on digital stardom and entertainment, soccer reminds us why it is growing in popularity - teamwork, strategy, and community all fueled by sheer passion. Throw in the ability to play the sport almost anywhere by people of all ages and it's a winning combination.
Being part of the brand partnerships team allows me the opportunity to share the fans' excitement and collaborate with brands to support their passions and lifestyle aspirations. I love the fact that The18 can bring tangible experiences to the space that our fans want to engage in and share with the community.
