FIFA Announces New Strategy For Women’s Soccer And The Hidden Message Isn’t Surprising
FIFA launched its first-ever global strategy for women's soccer on Tuesday. It outlined three objectives for the game and five strategies to reach those goals. Hidden in each is the real reason FIFA is putting an emphasis on women's soccer.
We applaud any effort on the part of FIFA to grow the women’s game. It’s much needed from an organization that for years was run by a man whose only idea for increasing interest in women's soccer was to have the participants wear shorter, tighter pants.