FIFA launched its first-ever global strategy for women's soccer on Tuesday. It outlined three objectives for the game and five strategies to reach those goals. Hidden in each is the real reason FIFA is putting an emphasis on women's soccer.

We applaud any effort on the part of FIFA to grow the women’s game. It’s much needed from an organization that for years was run by a man whose only idea for increasing interest in women's soccer was to have the participants wear shorter, tighter pants. 

The World Cup was an absolute shit show for Argentine manager Jorge Sampaoli. Jettisoned into the job in May of 2017 as the savior of Argentina’s horrendous qualifying campaign, the former Sevilla boss managed to secure passage to Russia on the final match day (although Lionel Messi’s hat trick in Quito certainly helped).

However, with one armageddon avoided, the next promptly arrived — the finals themselves revealed what many had known about La Albiceleste since the cycle began: The beaten 2014 finalists weren’t very good anymore, apart from Messi.

The USMNT’s first competitive match after more than 600 days will be played in Minnesota on June 18. The 2019 Gold Cup schedule, venues and dates were announced Tuesday and the U.S. is going to be setting up in the Midwest for the 15th edition of Concacaf’s championship tournament.

Since losing to Trinidad and Tobago to be knocked out of the 2018 World Cup one year ago Wednesday, the USMNT has played some meaningless friendlies with a bunch of young kids and an interim coach.

The 30 nominees for the 2018 Ballon d’Or award were released today by France Football, and although The Best FIFA Football Awards got tongue’s wagging back on Sept. 24, the gala for the sport’s most prestigious individual prize is expected to follow in a similar vein. (Read: Luka Modric will win, denying Cristiano Ronaldo a third straight triumph.)

As was detailed in a recent piece by Kevin Baxter in the Los Angeles Times, Mexico’s senior side is in the midst of a massive transition after the 2018 World Cup squad featured nine players who were at least 30 years of age. 

The USWNT crushed Panama 5-0 to improve its record at the 2018 CONCACAF Women’s Championship to 2-0 with a goal difference of +11, all but guaranteeing a place in the semifinals of the competition and moving one step closer to automatic qualification for the 2019 World Cup in France.