Nike's World Cup commercial is an instant classic

The Nike World Cup commercial 2022 is an instant classic. The full version — clocking nearly four and a half minutes — has it all: past and present versions of Cristiano Ronaldo hitting the "SIU!" together, multiple past versions of "O Fenômeno" Ronaldo getting after it, Kylian Mbappé introducing 2006 Ronaldinho to the low wall, Alex Morgan sipping tea, Edgar Davids just being Edgar Davids and so much more.

The film is part of Nike FC's Footballverse, which has its own snazzy website to explore.

Messi, Pogba and Ronaldinho star in Pepsi's ‘Nutmeg Royale’ ahead of the World Cup

Pepsi is not an official sponsor of the 2022 FIFA World Cup — that position belongs to eternal rival Coca-Cola. But a smart way to save money while cashing in on the global phenomenon is by associating with the event in more creative ways — like by getting Lionel Messi, Paul Pogba, Ronaldinho, Fabrizio Romano, RECEBA!!! and Kaljit Atwal to sell your products in a place that vaguely looks like Qatar but isn't.