Nike

Germany end decades-long partnership with Adidas and sign new deal with Nike

BERLIN — The German Football Association (DFB) announced that American sportswear giant Nike would become their official supplier from 2027 onwards, ending a decades-long partnership with German firm Adidas.

The DFB said on Thursday Nike would supply all national teams from 2027 to 2034, having made the best financial offer.

"The coming partnership allows the DFB for the next decade to work on central tasks with a view to developing football in Germany," DFB President Bernd Neuendorf said in a statement.

Germany Adidas split

We have new leaked USMNT kits — we can’t tell if we love them or hate them

Perennial kit leakers Footy Headlines have given us a first glimpse at what the United States men’s national team could be wearing in 2024. The USMNT kit leak happened Thursday night and the home and away shirts have mixed reviews.

You thought the U.S. kits couldn’t get worse? New leak shows the 2024 ones could be awful

Footy Headlines has released a mockup of what the 2024 USMNT kit might look like and good God it’s worse than what we have now. Nike must get some sort of enjoyment off torturing U.S. Soccer fans.

The color scheme is rumored to be white on white and the guess is that the new kits will pay tribute to the 1924 Paris Olympics men’s soccer team that got the USMNT their first international win.

How Nike lost Messi to Adidas over a dumb oversight and a few hundred dollars worth of tracksuits

Nike lost Messi in 2006 in an effort to save themselves a couple hundred bucks. Along with him, they ended up losing billions in potential revenue. This is the story of how one of the most iconic partnerships in sports between Lionel Messi and Adidas came to be – and how close we were to seeing both Messi and Ronaldo as ambassadors for Nike.

USWNT takes first step to World Cup glory with unrivaled suit game

On the surface there's only one battle at the 2023 World Cup — the battle to see who lifts the trophy at Stadium Australia in Sydney on August 20. But we all know there are various subplots to follow: Golden Boot, Golden Ball, records to be broken and — one that's raging currently — who gets the best custom tailored threads for the event.

The World Cup travel suit has become an emblematic symbol of sport's most prestigious and distinguished event, and a few squads have already set themselves apart in this department. 

The first team to capture my eye was Brazil.

Sophia Smith haunts her opponents in horror-themed Nike World Cup commercial

Nike went all out on their latest commercial featuring United States women’s national team star Sophia Smith.

Released on Saturday, the 60-second commercial features an unnamed defender being haunted by Smith ahead of the 2023 World Cup.

The ad is a nod to the 2022 film “Smile” which I had to look up when writing this article and boy was that a little too spooky for me.

Thankfully Nike’s ad is a little more family friendly but will still be fear-inducing for defenders going up against Smith in Australia and New Zealand.

Kellyn Acosta wears unbelievable custom Nike Tiempos during El Tráfico

It was the kind of night you get dressed up for.

A record MLS crowd of 82,110 watched El Tráfico at the Rose Bowl on July 4th, and although the LA Galaxy won the match 2-1, LAFC's Kellyn Acosta won hearts and minds with the greatest custom boots to ever grace a professional pitch.

Liga MX: Le ponemos nota a los jerseys del Apertura 2023

Nuevo torneo, nuevas playeras.

A horas del inicio del Apertura 2023 es momento de ver los jerseys qué vestirán los 18 equipos que componen nuestra amada y odiada Liga MX. 

Para darle un toquecito extra, hemos decidido ponerle nota a los estrenos. ¿Criterios? Subjetivos. ¿Consideraciones? Intentamos no tomar mucho en cuenta los sponsors, pero obviamente fracasamos en el intento.

Jerseys Apertura 2023 Liga MX

América

Fabricante: Nike

The 5 best and worst kits we've seen for the upcoming season

It's soccer jersey weather (there's no better option at an outdoor concert), and clubs across Europe are cashing in by releasing their new threads for the 2023-24 campaign.

Below we've recommended five jerseys for special commendation in the field of aesthetic beauty while we've classified five more as ew don't think so.

Best and worst kits for 2023-24 European club season

Winners

#1. Manchester City home 

Groovy! Liverpool players get into flares and shades to model their new jersey

Drop season is on. Liverpool became the first Premier League club to launch their jersey for the 2023-24 campaign.

And boy, they got retro.

Liverpool new jersey 

The shirt doesn't bring a special pattern or a statement graphic. It's just a simple old red strip with a crewneck and cuffs in white that surely will captivate those who love classic, proper football.

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