Boulder, Colo., May 18, 2014 – The18 (www.the18.com), a recently launched online soccer destination, was created to change the way mainstream soccer fans engage with the sport. While the 18-yard box is where the action happens on the pitch, The18.com is where the soccer action happens online.
“With The18 we set out to create an online destination for soccer fans who want to be connected to the world of soccer, but to do so on their terms – often quickly and socially”
As soccer’s popularity in the U.S. continues to surge, most notably among millennials, and with the World Cup less than a month away, the team behind The18 recognized the opportunity to launch a hub for mainstream fans to easily engage with all aspects of the sport. By delivering entertaining content in easy-to-digest bites and with bold design, The18 is specifically designed with today’s online consumers and sports fans in mind.
The18 offers a holistic experience that allows users to indulge all aspects of their love for soccer:
News: A fresh, daily take on what’s happening in the world of soccer that’s visual, entertaining, and insightful
Gear: One-of-a-kind collection of apparel and gear for the soccer life including t-shirts, hoodies, hats and more
Training: A library of high-quality, cinematic in nature, skills videos for players and coaches, available for purchase individually ($1.99) or by subscription ($3.99 monthly; $29.99 annually)
Community: Bringing soccer to life in a vibrant and dynamic way, incorporating Facebook, Twitter, Instagram, YouTube, and Vine content, as well as user-generated videos and photos from around the globe
“With The18 we set out to create an online destination for soccer fans who want to be connected to the world of soccer, but to do so on their terms – often quickly and socially,” said Pete Burridge, President And CEO, The18. “We’re focused on providing fans of the game with really interesting content that they’ll feel compelled to spend a few minutes with and then share with their friends. We want people to feel more knowledgeable, more energized, more entertained, and more engaged with, the world of soccer after they’ve visited The18.”
With decades of combined experience in website development, digital design and branding, the team behind The18 placed high priority on user experience across all platforms.