MLS Partners With David Guetta To End Racism Once And For All

Just when you thought MLS had royally f’d up, they bring us Guetta’s great unifier.

It was a tense week in Minnesota. While the vast majority of our thoughts and actions were centered around peacefully protesting the death of George Floyd in police custody, it was impossible to shake the sense of apprehension that came with reports of arson, opportunistic looting, outside agitators (white supremacists? anarchists?) and suspicious unmarked vehicles tooling around town, all under the shadow of a global pandemic. 

But as members of Floyd’s family arrive in Minneapolis to look at the scene of his murder and arrangements are made for his funeral in Houston, it’s of the utmost importance that our national dialogue remains centered on justice for George Floyd and police accountability and reform. 

While it’s not the mainstream narrative at the moment, there have been remarkable displays of unity across the Twin Cities over the past few days, whether it’s marching for Floyd or banding together to cleanup streets during the day before protecting vulnerable businesses at night. 

And I just want to thank MLS and David Guetta for providing us with another unifying moment over the weekend. If there’s one thing that can bring us all together, it’s laughter, and Guetta’s techno remix of Martin Luther King Jr.’s “I Have a Dream” speech — which would be disgraceful if it wasn’t so damn tone-deaf that it registers as a piece of remarkable absurdism — was really our one saving grace.

There’s a couple redeeming qualities about this: (1) This specific “United at Home” event (with MLS and Heineken as partners) raised $670K in the fight against COVID-19 and (2) it’s not nearly as godawful as Ram’s decision to sell us pickup trucks during the Super Bowl while using an audio clip of King’s “Drum Major Instinct” sermon. 

But the main redeeming quality is that the French DJ is just so brazenly stupid that it seems like the best Saturday Night Live sketch in years.

Finally, it’s worth noting that Guetta — with this one reference to George Floyd — has said more than MLS, which has been painfully quiet on the subject and is currently failing across the board. 

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