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Soccer was the first sport I ever played, and I take so many life lessons to this day with me that I learned on those fields. Just this last year I've gotten to see first-hand the value in coaching youth league soccer for my kids who have taken to the global game with such enthusiasm and excitement. I see those same, extremely valuable life lessons being absorbed with this next generation of players.
I work on the Brand Partnerships team, collaborating with our advertising/marketing/media clients to connect their brands with our audience of passionate soccer fans in unique and memorable ways. We work to integrate brand messaging and tell stories in a way that truly breaks through the clutter and creates long-term brand loyalty.