After the USWNT won its fourth World Cup, second in a row, Budweiser made an announcement.
Budweiser will be the official supporter of the National Women’s Soccer League.
— NWSL (@NWSL) July 7, 2019
We need more businesses to step up like this. We need more people to step up like this. Women’s soccer isn’t important once every four years. It’s important every year, every season, every game, every day. The U.S. is home to the world’s best women’s soccer league and people seem to hardly know it.
Budweiser signed a multi-year deal with the NWSL, the kind of long-term commitment women’s soccer needs. If the women in the NWSL want a real shot at equal pay, they need to bring in more revenue right? That means they need big companies, like Budweiser, to step in and help close the advertising disparity between men’s and women’s soccer. To help make women’s soccer just as visible as men’s soccer.
If the principle of equality isn’t motivation enough, I’ll let these companies in on a little secret: There’s a lot of money to be made in women’s soccer. It’s like an undiscovered gold mine sitting right under your noses. Now they’re listening.
This Budweiser deal is a small step for advertisers and could become a giant leap for women’s soccer.
But it doesn’t stop there.
We need fans to show up to the games. Bring your friends, your kind-of-friends, your friends’ friends, your friends' kind-of-friends, your parents, your sons, your daughters. And when you show up, you won’t be disappointed; you’ll be inspired. It’s not every day you get to see the in-person version of a Tobin Heath nutmeg, a Rose Lavelle fearless attack, a Julie Ertz ridiculous tackle or an Alex Morgan spectacular goal. And a whole bunch of other amazing players you still need to get to know.
Try it out. Support your women’s soccer teams because it’s important — and it’s a boatload of fun. Every year, every season, every game, every day.