Soccer is the first foray into sports for so many. Starting at a young age, it's the introduction into the world of sport. There are so many firsts - coaching, teammates, competition, etc., it's where sport is at its finest, the purity of the game. Soccer is the foundation for so many as they advance into other sports, continuing education in soccer or even if they choose not to continue forward in athletics. This is what has always drawn me to the game.
Heading up Brand Partnerships for The18 allows me to connect brands to their audiences in a way that is so genuine. Creating the pathway to story tell, balancing the on and off the field parallels that encompass true fandom is an exciting challenge that when done right, not only results in amazing content but more importantly achieves purpose.