I'm just going to go out and say that adidas has always been a step behind when it comes to their advertising. That's not to say that their ads weren't good, but compared to their rivals over in Beaverton they were just missing something. But I'm here to say that the "Boss Everyone" headline within their "#BeTheDifference" campaign has brought pure gold to the table and I could watch their adverts all day.
Who remembers the Nike Football vines for the new MagistaX and MercurialX boots? If you don't, go have yourself a laugh at this link, and come back to relive the "Boss Everyone" glory.
First off, everyone wants to be a boss. To be a boss, it is absolutely crucial to have swag. Throw in some horns and an anticiaptory beat drop, and boom, you have something. Adding the likes of Mesut Ozil, Oscar, Xabi Alonso, Dele Alli, Thomas Muller and Lass Diarra will also help, but all of those players have swagger on the pitch and Adidas did a great job of taking parts of their games and creating cool creative moments that make you want to watch again.
They even get freestylers Moss Wassim, Sean Garnier, Lisa Zimouche and F2 involved. It's why these spots reminded me of the Nike Vine spots. Iris Worldwide is responsible for this genius along with MPC Creative. Enjoy and let us know which spot is your favorite.
Here is the 30 second spot:
