Cristiano Ronaldo versus Lionel Messi. It seems like the soccer world has debated these two for a millennia. It’s no surprise, to be sure, with the two playing for storied and rival clubs in Real Madrid and Barcelona, respectively. However, the rivalry also extends toward sports marketing – and the heavyweights in soccer, Nike and adidas.
News of Manchester United coming to California for their pre-season match against San Jose Earthquakes would usually create enough buzz to have soccer fans lined-up out the door for tickets. Yet it was the exact opposite in San Jose.
As the new EPL season rolls in with transfers and sponsorship deals, so too do the new kits for the entire Premier League. Before 1993 and the introduction of the modern day league, it was a rare sight to see any club change the color or design of their shirts. Fast forward to today and we see the introduction of three new kits every season, which creates much hype among fans when purchasing their new club's colors.
Here are the most recent confirmed and leaked kits of the upcoming 2015/16 season:
These new Vines advertising Nike's MagistaX and MercurialX are so ridiculous, they're hilarious.