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Just for kicks, what's one thing soccer and The18 have in common? They’re both goal-oriented.
The parallels I draw between the world’s game and our work here at The18 is that we both come prepared with a strategy, share the work with our team to move closer to the goal, and shoot our shot when the opportunity presents itself.
I accredit much of my appreciation for communication and relationship building back to soccer. With over 10 years of soccer playing under my belt, not only do I have a soft spot for the game, but I also utilize much of what the sport has taught me to provide better client expectations: direct communication, equal teamwork, and smart work.
Let’s bend it like Beckham and score you note-worthy content for your next campaign.
