The summer of 2000 saw the likes of England’s David Beckham and Steven Gerrard, France’s Zinedine Zidane and David Trezeguet and the Netherlands’ Patrick Kluivert all converge for the year’s marquee footballing event: UEFA Euro 2000.
David Beckham’s infamous red card in the Round of 16 at the 1998 World Cup was a defining moment in the flamboyant midfielder’s career. Some robots are hoping for a similar trajectory.
Beckham, then a gorgeous 23-year-old yet to settle down with Mrs. Posh Spice, was knocked to the ground by a heavy challenge from Diego Simeone in the second half of a 2-2 match. From his stomach, Beckham petulantly flung out a leg at Simeone. He was duly sent off and cost England a spot in the quarterfinals as La Albiceleste won as everyone does against England: on penalties.
On Sunday, England won the 2017 FIFA U-20 World Cup, sparking snarky Brits to declare the nation had finally ended its 51-year cycle of hurt, dating back to last winning the World Cup in 1966.
Despite being home to arguably the world’s most entertaining league, England has consistently failed to flatter at the international level. A stellar crop of English players (including David Beckham, Frank Lampard and Michael Owen) in the 2000s were dubbed the Golden Generation. Their play at the highest level didn’t exactly live up to the lofty moniker.
The epic saga that is David Beckham’s Miami MLS franchise is now a decade old, but it finally appears to be clearing some of the final major hurdles. When Beckham joined MLS in 2007, part of his incentive package was that after he retired he could launch a new team with a discounted franchise fee of only $25 million.
When you limit your playing career to Manchester United, Real Madrid, LA Galaxy, Milan and Paris Saint-Germain (and represent the English national team for 14 years), you're inevitably going to play alongside some of the world's best players. What's more, if you're a really great passer of the ball, which David Beckham was, you're going to provide a few classy assists for that talent.
Social media is now the most powerful tool for marketing products and services. For celebrities and world-class athletes, social media plays an important role in engaging with fans. As social media becomes more and more commercially influential, it only makes sense that the more followers they get, the more income they'll receive.