Mesut Ozil has been a revelation for Arsenal this season, notching 16 assists and dazzling spectators with his audacious vision and technique. So, how does one of the Premier League’s greatest talents improve his game? By eliminating the one thing that’s holding him back: his boot's laces. On Saturday, Ozil will become the first Premier League footballer to wear laceless boots when he debuts the Adidas ACE 16+ Purecontrol cleats.
We all know that Arsenal’s Mesut Ozil can stick the ball to his feet like it’s a bulbous piece of Juicy Fruit, but Adidas’ new skills video may have taken that simile a little too literally.
The future is here. The new Amazon Drone commercial that the online retailer just dropped – like Donald Trump returning from space on a Jeff Bezos-fueled rocket – proves it.
It didn't take us long this week to find our new favorite thing: the Yeezy Ace – a.k.a. a souped up pair of adidas Yeezys that were created as part of COPA BASEL, an event held at Art Basel Miami.
True aficionados will instantly recognize the inspiration for these football boots: the Kanye and adidas designed Yeezy Boost 350s in "pirate black."
Cristiano Ronaldo versus Lionel Messi. It seems like the soccer world has debated these two for a millennia. It’s no surprise, to be sure, with the two playing for storied and rival clubs in Real Madrid and Barcelona, respectively. However, the rivalry also extends toward sports marketing – and the heavyweights in soccer, Nike and adidas.
With the European Championships right around the corner, kit manufacturers have begun releasing the official Euro 2016 kits for participating national teams.
Some of these designs will have you checking your bank account for expendable cash, while others will invariably have you adjusting your television’s color settings come June.
Here's a look at some of the threads the world's greatest will be sporting in France.
Confirmed Euro 2016 Kits
Spain Euro 2016 Kits
While many soccer brands have been around since the early 1900s, jersey and individual player sponsorship slowly emerged in the mid-century. Iconic European companies like Umbro and Adidas were early player favorites but, in recent years, global behemoth Nike has set their sights on becoming the biggest brand in soccer. Last year, the American company put out one of the best soccer commercials which included some of the world’s most popular players like Ronaldo, Neymar and Rooney.
Most kids, when asked what they want to be when they grow up, will give you a different answer every time you ask them. Not Lionel Messi though. He wanted to be a footballer.
"I've never thought of any other job."
Wouldn't we all like to say that? Some of us grow up wanting do do only one thing from a very young age. Very few of us actually get to become that thing, and certainly the odds are against it.
Barcelona are limping through the season, without Lionel Messi and Luis Suarez, relying on depth that might not exist. The roster looks very different, and so do their jerseys. That last bit could change yet again if these leaked Barcelona kits are to be believed.