Let's face it: the world of soccer is as much business as sport. And business is booming for top clubs today.
When MLS and Chipotle announced their sponsorship deal earlier this month, it was hard not to think about what endless, free burritos might do to the players. Was “Fat Ronaldo” of Brazil destined to be followed by “Fat Donovan” or “Fat Omar” of the United States?
However, once you get past the disconnect between a 1200-calorie blimp of deliciousness and finely-tuned athletes, the deal starts to make a lot more sense.