Business

Burrito Ball – MLS & Chipotle's Partnership

When MLS and Chipotle announced their sponsorship deal earlier this month, it was hard not to think about what endless, free burritos might do to the players. Was “Fat Ronaldo” of Brazil destined to be followed by “Fat Donovan” or “Fat Omar” of the United States?

However, once you get past the disconnect between a 1200-calorie blimp of deliciousness and finely-tuned athletes, the deal starts to make a lot more sense.

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