This fantastic Nike “Recuerda mi nombre” (“Remember my name”) advert from 2005 has aged wonderfully over the last 13 years because (1) nothing can take away from how poignantly dramatic it is (2) in hindsight, its co-stars went on to wildly different but fascinating things (3) it’s basically a superb representation of the concept of negative capability — it’s a pursuit of a vision of artistic beauty that invites uncertainty and confusion rather than an image of what’s sure and definite.
Three years ago, Beats by Dre won the advertising battle at the World Cup without even sponsoring the event. With the likes of Neymar, Chicharito, Cesc Fabregas and Luis Suarez all rocking the headphones, FIFA was forced to ban the noise canceling contraptions to protect the event’s official audio sponsor, Sony.
Even still, Beats by Dre’s “The Game Before The Game” advert was probably the best spot at the World Cup.
Look guys, we're relatively certain that the mandatory hydration breaks during the 2017 Gold Cup match between the USA and Panama have nothing to do with CONCACAF's newly announced "hydration partnership" with sports drink maker BODYARMOR. We know it's tempting to think that there is some connection here, but settle down.
We recently had a debate here at The18 about the best soccer commercials of all time. Of course, this isn't the first time we've tackled the subject. Early in 2017, we took a look at some of our favorite soccer commercials from the past year.
One of the most beautiful things about soccer, particularly from an American perspective, is the absence of being bombarded by advertisements for a duration as long as the game itself. But when commercials are done right, they can become synonymous with the event and sometimes even more memorable.
Here are five commercials that made us laugh, marvel and feel inspired over the course of the last year.
Lionel Messi and his Barcelona teammates, including Gerard Pique and Ivan Rakitic, took a moment to read tweets about themselves in an ad campaign for the new 2017 Audi Q2. Fortunately for the Barca players, this was nothing like Jimmy Kimmel’s “Celebrities Read Mean Tweets” segment.
The players read tweets containing strange tags that ultimately praised them as footballers and individuals. The highlight of the two-minute video is watching Messi awkwardly praise himself.