We recently had a debate here at The18 about the best soccer commercials of all time. Of course, this isn't the first time we've tackled the subject. Early in 2017, we took a look at some of our favorite soccer commercials from the past year.
One of the most beautiful things about soccer, particularly from an American perspective, is the absence of being bombarded by advertisements for a duration as long as the game itself. But when commercials are done right, they can become synonymous with the event and sometimes even more memorable.
Here are five commercials that made us laugh, marvel and feel inspired over the course of the last year.
Lionel Messi and his Barcelona teammates, including Gerard Pique and Ivan Rakitic, took a moment to read tweets about themselves in an ad campaign for the new 2017 Audi Q2. Fortunately for the Barca players, this was nothing like Jimmy Kimmel’s “Celebrities Read Mean Tweets” segment.
The players read tweets containing strange tags that ultimately praised them as footballers and individuals. The highlight of the two-minute video is watching Messi awkwardly praise himself.
“Our country is in serious trouble. We’re having people coming in through the border that are not people that we want,” says Donald Trump in an audio clip from the Republican presidential candidate that’s being used to promote this summer’s Copa America Centenario.
The images and text that go with the audio make the speech, for the first time, seem reasonable. Marcos Rojo, Pablo Zabaleta, Lionel Messi and Javier Mascherano are seen disembarking from a plane, presumably landing on American soil for this summer’s tournament. The United States is indeed in serious trouble.
Mesut Ozil has been a revelation for Arsenal this season, notching 16 assists and dazzling spectators with his audacious vision and technique. So, how does one of the Premier League’s greatest talents improve his game? By eliminating the one thing that’s holding him back: his boot's laces. On Saturday, Ozil will become the first Premier League footballer to wear laceless boots when he debuts the Adidas ACE 16+ Purecontrol cleats.
We all know that Arsenal’s Mesut Ozil can stick the ball to his feet like it’s a bulbous piece of Juicy Fruit, but Adidas’ new skills video may have taken that simile a little too literally.