Adidas has been the official match ball sponsor for the World Cup since 1970. Below is a complete guide to every World Cup ball.
As you can see, Adidas didn’t really start branching out in design until 2002. Which ball is your favorite?
Over the course of nearly 15 years, Lionel Messi has come to symbolize the Adidas brand in the world of football. Since signing with the sportswear giant back in 2005, the Argentinian wizard has since put pen to paper on a lifetime deal with the company. In between, 2011 saw the revealing of his own brand crest, the superhero-like “M” which has adorned his boots ever since.
Let’s track the evolution of Messi’s cleats from his debut in 2004, back when he was rocking Nikes, to the present day.
258 days. That’s how long we’ve got to wait until June 14, the day when Russia will kick off the 2018 World Cup at the Luzhniki Stadium in Moscow. The buildup to the world’s greatest sporting event is gaining traction as we’ve now confirmed eight of the 32 finalists, and we’ll know a whole lot more come October.
While the grueling qualifying process has been the focus of everyone’s attention, the sporting outfitters tasked with designing the threads on fleek in Russia have been churning through the design process.
The summer of 2000 saw the likes of England’s David Beckham and Steven Gerrard, France’s Zinedine Zidane and David Trezeguet and the Netherlands’ Patrick Kluivert all converge for the year’s marquee footballing event: UEFA Euro 2000.
Back in 2010, MLS signed an eight-year deal with Adidas worth $200 million. It was seen as a watershed moment for the league, signed just years after an eight-year contract with ESPN.
In 2014, the broadcast deal for MLS changed dramatically when ESPN, Fox Sports and Univision signed new agreements totaling around $90 million per-season, five times more than the previous deal.
For years now, dedicated fans and wanna-be designers have been mocking up jerseys that are infinitely better than what Nike, adidas and the rest continually roll out. It’s the fans that pay around $100 for these annual threads, but it often seems like jersey manufacturers go out of their way to mess things up.
“You guys always wear vertical stripes? Okay, we’ll make them horizontal.”
“The jersey is always just predominately red? Okay, we’ll throw in some black, white, yellow and blue for good measure.”