Patrik Schick. He’s a Czech forward. He signed with AS Roma on Tuesday. But look, no one cares about the player. Let’s talk about that announcement video.
#Schick #ASRoma pic.twitter.com/JAIvKGYS7P
— AS Roma English (@ASRomaEN) August 29, 2017
So a quick rundown, in case you missed anything. We’ve got a monkey on a laptop, a singing lion with a gorgeous voice, Francesco Totti, Katy Perry, that lion again and a goat playing chess.
— elliot (@HazardSZN) August 29, 2017
Same.
Schick is a good signing for Roma. In July he almost joined Juventus for $35 million but a failed medical (heart problems, reportedly) killed the deal. The 21-year-old scored 11 goals for Sampdoria, his first in Serie A after a few seasons in the Czech First League. Now Roma is getting him for an initial fee of $6 million as a loan with an obligation to buy for $10.8 million if certain sporting objectives are met. In all, it’s a five-year contract with Roma that could see Sampdoria paid $24 million more.
But let’s get back to that announcement video. Earlier in the day Roma tweeted this out in preparation for the announcement.
Hitting 'Send / Receive' as you wait for the OK to go with the #ASRoma announcement video pic.twitter.com/XxjGub6LFI
— AS Roma English (@ASRomaEN) August 29, 2017
The stage was set. The drama building. The anticipation crippling.
Clearly to create such a bizarre video, the creator threw some darts at a board of emojis and just went with whatever stuck. Who’d have thought he or she would land on a lion twice?
The result was an Oscar-worthy 49 seconds that will probably be more entertaining than anything Sampdoria produces all season.
@LewyPoooey @jacobstokes23 @JamesBarnett1 @James_Wilcox96 looks like Roma has had a collective stroke. Wtf is this?
— Jay Sutherland (@jaysutherland) August 29, 2017
Despite its unequivocal brilliance, reaction to the video was met with mixed reviews.
— Sherlock (@FcbZz) August 29, 2017
Made zero sense. Worst announcement I think.
— Abhishek Chaturvedi (@CricFarmer) August 29, 2017
Worst fucking editing ever wtf si this a dank meme account?
— Target (@Axel_Diasparra) August 29, 2017
random and hilarious.
4.5/5— Ibra / Bamski (@ibamibam24) August 29, 2017
What the actual fuck was that?
— rAge (@ItsYaBoi_rAge) August 29, 2017
Sadly, after the announcement, someone tweeted a video of what happened to the social media coordinator responsible.
— Emdy Albitar (@emdyalbitar) August 29, 2017
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